Reading Response #2

http://www.youtube.com/watch?v=pawfKqkLySY


In a short thirty seconds a Maybelline commercial informs us about their new product. To start it out it begins with a question, “flawless skin?” Then a woman crumbles up a piece of paper and introduces Maybelline’s new face make-up which is called “Dream Liquid Mousee”. She explains how wonderful this product is and how amazing it makes your skin feel. The woman says it is “flawless“ and “100% poreless”. This woman is constantly rubbing her face when another statement pops up, “prove it”. So you see a golf ball appear (note: that has many small ridges much like our pores). This golf ball soon gets covered in the liquid foundation showing the smoothness of the make-up. In other words comparing old skin to new skin after using their product. Continuing on there is a little boy that holds up a magnified glass to this woman’s face. As that is occurring there is a woman that boldly says, “perfect, like its been air brushed”. In the end the commercial says, “maybe she’s born with it”.

This commercial not only catches the attention of viewers visually but also mentally. Yes, visually the woman are pretty and have beautiful skin. Although thinking about the commercial in more detail, the objects in the commercial are metaphors for skin. You know the objects are picked for a reason so that viewers can relate. The crumbled piece of paper is wrinkly skin, and the ridged golf ball is bad pores. Plus the slogan “maybe she’s born with it” gives women hope for an improved looking face. Women also will believe it works because it looks so natural and then therefore will buy the product. The funny thing is that the women on tv are all airbrushed and ergo women are watching the commercial are fooled. The commercial implies almost impossible guarantees for your face if you use the product.