Sunday, October 11, 2009

Reading Response in response to Robert Scholes’s essay “On Reading a Video Text"

http://www.youtube.com/watch?v=ZUHT-p8svkc




In this video text a family is sitting down and sharing a meal, while discussing their phone plans. There is both a mom and a dad, as well as two teenage kids, and the phone company they are talking about is T-mobile and their MyFaves plan. The MyFaves plan allows you to talk to any five people of your choice for free no matter what phone network they have (land line, or other cell phone companies). When the daughter, who is older than the son, says who she's decided to put on her MyFaves plan the boy states that he chose the same people. He makes remarks as to how her friends look. The offended sister asks her parents to do something, and they just laugh it off.


This commercial shows many "American Ideals" such as technology, a perfect family, money for the technology, and the steriotypical teenage attitude.


This text shows a family discussing a cell phone plan from T-mobile. This shows the American value in technology, and how much we rely on it. This also shows that the family had the money for cell phones, however that the MyFaves plan would save money for the family.


The family is also what many people would view as perfect. There are both parents in the home, they had two kids ( a boy and a girl), they were having a sit down meal, and both the parents got along and had a sense of humor. Many families have only one parent, step-parents, or the parents fight a lot. Also many families do not sit down together for meals. So the commercial shows the myth of a fun, together family.

In conclusion this video text show the American myth of a perfect family, that has what they want, when really we all know that not all families get to be together all the time.



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